Hey Nike, I Told You Average Joes Are Cool!
A while back in my post Hey Nike, I’m Your Man!, I made the case that large megacorporations such as the Winged Goddess of Victory should take a look at “Average Joes” (such as yours truly) instead of professional athletes when it comes to endorsements and ad campaigns. What better way to connect with the Common Man or Woman than to feature one of their own, struggling to balance their mundane, workaday duties with the ongoing obligation to fitness and athletic achievement?
Well, Nike still hasn’t called me to endorse the Air Max 360, but apparently somebody’s been reading my blog!… Read the rest